05 Apr Para-kin dating ranging from fans and idols: an effective qualitative research away from fans’ motivations for buying idol-dolls
Objective
The purpose of this research is always to see how “mother fans” impact on the present habits out-of parasocial dating anywhere between admirers and you can idols and also to acquire greater wisdom into reasons root new acquisition of idol dolls. While doing so, by like the enjoy and you may perspectives off men idol fans, the analysis seeks so you can broaden this new comprehension of fan decisions and augment understanding of the newest reasons operating idol-doll practices.
Design/methodology/strategy
Delivering idol-doll customers due to the fact lookup things, this research presented textual investigation plus-depth interviews to explore fans’ motives for buying idol dolls.
Findings
Idol toy sales was motivated by emotional attachment, such among mom fans just who attempt to establish a feeling of handle and keep maintaining a moms and dad–child matchmaking. In addition, to buy idol dolls also can act as a great disguise to have girlfriend admirers to hide their romantic ambitions about their idols. Moreover, idol dolls serve as semiotic identifiers, attracting like-oriented fans and you can putting on area identification. It needs to be listed one male idol fans, who will be sensed deviant on the masculine normative, face analysis inside feminine-dominated teams, in need of further evidence of credibility.
Standard effects
This research produces knowing the motives trailing idol-toy requests and will let marketers during the catering on the emotional demands out of fans, such as mommy admirers, because of the developing and you can income dolls one resonate due to their desired experience of accessory.
Public implications
Of the acknowledging and you can targeting the positive aspects of enthusiast situations, this research contributes to the fresh new ongoing procedure for de-demonization and you will normalization out-of fandom. Concurrently, this study and additionally aims so you can sign up to an even more complete skills of your own problems and psychological need of your own Chinese more youthful age group.
Originality/worth
This study examines the new lower than-investigated mom-enthusiast group’s emotional needs in addition to their motivations of shopping for idol-dolls. It also understands the newest distinct viewpoints and you will feel out of male idol admirers, bringing a new and you may book advice toward idol-toy practices.
step 1 Addition
” tabindex=”0″> based on celebrities’ appearances have been marketed just like the a different setting to own Chinese fans to share its strong passion because of their precious idols, leading to the creation of another Chinese fandom area. To your Weibo (perhaps one of the most common social networking platforms into the Asia), the net community to own idol-doll-creators, consumers, and you may idol admirers is now offering obtained more 460,000 supporters in fact it is extremely feminine-reigned over. About platform, extremely common for fans, who has a vast distinct idol dolls, to share adorable pictures and show the skills into the dressing up and you will implementing cosmetics on the “babies.” Depending on the latest individual declaration, one of many idol-toy participants, brand new blog post-2000 generation represents the highest ratio, interacting with 43 %, followed by the brand new blog post-1995 generation positions second, that have an amount during the twenty six % (“2021 Thread Doll Players Opinion Declaration” 2021). Ergo, Generation Z, individuals, LatinWomanLove kontaktnummer someone created amongst the later 1990s therefore the early 2010s (Priporas et al. 2020), earnestly activates having idol-toy sales thanks to interactive social media programs.
On the time out of participatory fandom and you can lover economy, fans’ usage choice as well as their recognized connection with idols are very subjects away from educational browse. Ways admirers relate genuinely to stars could have been identified as parasocial interaction-the brand new nonreciprocal, fictional correspondence between admirers and you can mass media personae (Liebers and you can Schramm 2019; Yan and you can Yang 2021). In recent years, admirers actively engaging in the brand new parasocial matchmaking dream about a close kinship which have idols, providing they might manage, or at least has actually an apparent degree of affect their idols. On the Chinese social network, there can be a trend where fans, particularly female, reference by themselves because the idols’ parents, aunts, otherwise siblings. If you are earlier studies have commonly tested parasocial matchmaking based on heterosexual norms and you will fans’ intimate goals on the idols (i.age., “girlfriend/wife admirers” regarding idols), absolutely nothing might have been known regarding the “mommy admirers”,“Mother admirers,” refer to fans (normally female admirers) that co-fostering idols/celebs as his or her older female family. People say by themselves as the mommy of the idol consequently they are indulgent in order to idols, bringing them as the cute, simple students who are in need of its special care (Yan and Yang 2021).
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