09 Apr Not any other software has actually so effectively monetized the fresh new technology out-of parasocial relationships
Cameo, and therefore introduced for the 2016, is one of the most lead examples-and something of your own basic-from exactly how actually traditional superstars understand the monetary solutions regarding blurring parasocial contours. Brian Baumgartner, just who starred Kevin Malone into the Workplace, apparently made-over $1M for the Cameo from inside the 2020. Inside , it actually was stated that TikTok was comparison “Shoutouts,” a good Cameo-such as for instance element who would enable it to be founders to accept fee for submitted texts on the supporters. On close-introduce, TikTokers might sing its fans Happier Birthday, need to them well on graduating off college, or upload really wants from the some slack-up-conditions a pal might post, however for a fee.